How to Gift Lingerie and Sleepwear – Tips and Advice

Image: © rufatjumali

From cozy pajamas to fancy socks, gifting sleepwear and underwear has become a holiday tradition. And no wonder – it’s a great gift idea for almost anyone in your life, be it a comfy new house robe for Mom or a beautiful and luxurious nightdress for your other half.

We frequently get asked for gifting advice so, to help you pick out the perfect thing, today we’re sharing some tips on how to gift lingerie and loungewear they’re sure to love. For example, what to do when you’re not sure of their size, or how to make the gift feel extra special (even when you’re on a budget). If you’re looking for specific product suggestions, take a look at our holiday gift guide here!

Left: Shadowline® Long Sleeve Button Down Pajama Set

Center: Shadowline® Vintage Lace Trim Chemise

Right: Shadowline® Tulip Hem Lace Nightgown

Getting the style right

Selecting the perfect present means paying attention to your giftee’s personal style. Do they sleep in pajamas or nightgowns? Solid fabrics or sheer? Pastels, jewel tones, or classic neutrals?

If you’re shopping for someone you don’t live with, you might have no idea, in which case you can make an educated guess based on the way they dress. For example, look at the colors they like to wear, and ask yourself, does their priority seem to be comfort or style?

This might steer your decision towards a simple, comfy sleepshirt in super soft modal, or maybe you’ll get the impression that they’d much prefer a flirty satin chemise. Or, if you notice that their outfits always match right down to their accessories, perhaps they’re the type to appreciate a perfectly-coordinated nightgown and robe set!

Shadowline® Satin Wrap Robe

Help! I don’t know their size

Sleepwear and loungewear is far easier to gift than a bra set, where even a centimeter of fabric can be the difference between a perfect fit and a terrible one. But you can still make it even more of a sure thing by choosing looser silhouettes, such as a draped sleepshirt rather than a pajama set which has a waistband, and by choosing fabrics which have some stretch.

Our spandex panties for example are a bit more flexible on fit than our designs in 100% nylon. And our popular short, long, and tulip-hemmed Silhouette nightgowns have a spandex back to adapt to the wearer. Possibly the best garment you can gift if you’re unsure of fit is a robe that ties at the waist, since the fit is so readily adjustable!

Shadowline® Vintage Lace Trim Sleepshirt

Presentation, or how to turn up the luxury factor

Luxury wrapping makes the whole gifting experience feel that much more special. In fact, the exact same item can feel twice as fancy when it arrives beautifully packaged!

Premium-looking wrapping doesn’t have to cost a lot, and is actually a really great way to make a budget-friendly item seem more expensive. Either wrap the garment in tissue paper and place it inside a gift box, or use a sheet of thick, high-quality wrapping paper and finish it with a decorative ribbon. Don’t forget to add a nice gift tag too.

Another fantastic way to make your gift feel more special and ‘complete’ is to throw in some small but thoughtful extras. For example, a house robe goes perfectly with slippers or fluffy socks, while PJs pair well with a sleep mask or a new book to read in bed.

Matching panties are an option too; our glamorous Silhouette nightwear collection is a perfect match for any of our panties made from Satintrique® nylon in the same color, while the rest of our nylon sleepwear is made from the exact same Opacitrique® fabric as the 17052 and 17017 panties.

Shadowline® Short Flutter Sleeve Nightgown and Shadowline® Short 3/4 Sleeve Button Down Robe

Check the returns policy

It’s always a good idea to check the returns policy when gift shopping, just in case your recipient doesn’t like it or needs to exchange it for another size. At Shadowline Lingerie, you can return any item for a refund within 30 days – check out our full returns policy for more information.

Still unsure? Choose a gift voucher

If you’ve read this far and are still not convinced you can nail your recipient’s sleepwear style, or you just don’t want to leave it to chance, gift vouchers offer the perfect solution. Your giftee can have fun picking out something themselves, and you get the satisfaction and assurance of knowing they got something they truly like.

Shadowline Lingerie gift certificates are available in any value of your choosing, and will be emailed directly to your recipient along with your gift message (or you can opt to have it mailed to yourself, to print out and pop inside a greeting card).


We hope you’ve found these tips on how to gift lingerie and nightwear helpful! Don’t forget – our 2022 last ordering date for pre-holiday shipping is December 18th, but you can still purchase a digital gift voucher after this date which will arrive instantly.

Happy holidays!