Discover Shadowline Lingerie
Shadowline Lingerie and Nanny’s Nighties: A Pampering Non-Profit Partnership
We are delighted to announce that Shadowline Lingerie is now partnering with Nanny’s Nighties, a registered non-profit that’s dedicated to bringing a little pampering to women in long-term care facilities…
The Fascinating History of Pajamas
Image: © Everett Collection Inc. Wearing pajamas to bed is something that unites us almost globally. But have you ever wondered when they were first invented, or where? Today, we’re…
Dixie Belle® and Velrose® Lingerie – A Perfect Match
Did you know that we use many of our fabrics across multiple collections, so you can mix and match? When we revived the retro-favorite Dixie Belle® lingerie brand in 2019,…
Petals: A Color Story
We’re thrilled to announce the arrival of two new colors in our bestselling Petals collection this month: Lilac and Raspberry. Adorned with soft, non-scratchy rose embroidery that gives the collection…
Exploring the Vintage Velrose® Lingerie Archives
This Thanksgiving month, we’re feeling thankful for all of the many customers, old and new, who’ve kept us in business for a whopping 108 years – and counting! But how…
Iconic Nylon Nightwear: The Shadowline Petals Collection
The Petals collection is a Shadowline® classic. Often imitated but never truly duplicated, it has been our top-selling sleepwear collection for decades – right since it was first released in…
Exploring the Vintage Shadowline® Lingerie Archives
Running a lingerie business is hard (but rewarding) work. From designing new garments to attending trade shows, to keeping up with all of your orders, our days are always busy…