Introducing the New Shadowline Lingerie Logo
A lot of things have changed in the world since the beginning of 2020, and Shadowline is no exception! Last year, we were approached by another family-owned business, Dixie Belle Textiles, to purchase their long-standing brand so that their bestselling Scallop Trim Full Brief could live on – much to the delight of fans who had been wearing this style for years or even decades.
This year, we felt that the time was right to update our branding. Since the 1950s, Shadowline’s reputation for quality has been represented by our famous pennant or ‘flag’ logo, but now it’s time for a change. We’ve grown as a business and wanted not only a fresh and modern look, but also one that embodies our growing family of brands.
So without further ado, we’re absolutely delighted to introduce you to the all-new Shadowline Lingerie logo:
Rest assured, there are plenty of things that we are not changing, too. We still use the same high-quality fabrics, including our made-in-the-USA Satintrique® and Opacitrique® nylon tricot that was first introduced in the 1960s. We still trim our sleepwear, slips and panties with the same laces and embroideries. We still use many of the same machines that give Shadowline®, Velrose® and Dixie Belle® garments their signature details. And if you’re a fan of our bestselling collections Petals, Silhouette or Beloved, please know they’re here to stay! What’s more, they’re still sewn using the exact same patterns, for a consistent fit that you can rely on.
Essentially, we’re still offering the same high quality and comfort you’ve come to know and love – just now for three brands instead of one!